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VERONA, WI TOURISM

concepting | copy

Big Idea: Create a memorable, unique voice to draw people to an out of the way vacation destination.

 

Verona, WI is probably most well-known for being home to EPIC, a massive healthcare software company. But Verona wanted to step out of EPIC's shadow and spread the word about their award-winning dining and destination experiences. How to do it? Well, honesty is a good place to start. They're not the biggest destination, but Verona offers plenty of thrills you might not expect. The digital side of things generated over 5,000 clickthroughs to the website

Verona_Sketch.png
Verona_Sketch_2.png

Here's an example of the conceptual sketches I like to provide with my copy. This is for a winter digital campaign. To see the ad, click below.

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