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Our mailer targeted influencers, taking readers on a journey from Undecided to Unstoppable.
MOUNT MARY COMPASS YEAR
concepting | copy | video | naming
Mount Mary wanted to introduce a program that changes how undecided students approach college. Now, they can take a year to experience different careers and majors, all while staying on track to graduate on time.
I started by brainstorming names, eventually settling on Compass Year.
From there, we developed a mailer, an animated, :30 spot, social media, and digital collateral, including a landing page. In less than three months, the video was viewed over 700,000 times, with over 90% of viewers watching the whole thing. The landing page has had nearly 1800 unique page views, and people are retaining the program name.
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