MICAH RIECKER
creative | copywriter | logophile

Big Idea:  Mount Mary University needed to cut through the noise of college ads to get the word out about its innovative new program, and to let women know they could still get into college.

Knowing that transit and social were going to be two huge parts of the messaging, I knew we needed headlines that worked fast. We developed a splashy, fun visual style to stop prospective students in their tracks. To date, digital has a click-through rate of nearly .3% and social is exceeding expectations with over 3,000 Snapchat "swipe ups."

I also wrote and produced a radio spot in the same style.

To listen to the radio spot, click the play button below.