MICAH RIECKER
creative | copywriter | logophile

Big Idea: Take a company with a long history and give them a fresh new look and an attitude that focuses on the athletes that helped make them famous.

 

I love to throw frisbees. They make beautiful shapes and give you the fleeting impression of being able to fly. I took that passion and reworked INNOVA Disc Golf's product catalog. I wanted a clean, modern aesthetic that also told the stories of the athletes Innova represents. I created a unique icon system to reflect flight patterns and I also wrote all the copy. This is an assignment from design school.