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BELIEVE IN HEROES CAMPAIGN
copy | concepting | art direction | video
I was challenged to create a spot that honored veterans, and encouraged people to nominate a veteran in their life to win a paid trip to the Armed Forces Bowl. I had one clear ask: It should give goosebumps.
I worked closely with veterans on the Vortex staff to ensure all the details, from the uniforms to the way hats are handled, were true to life.
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