MICAH RIECKER
creative | copywriter | logophile

Every year, hunters and shooters wait for the Scheel's Pursuit catalog to hit their  mailbox. With 34 locations across 16 states, Scheels is one of bigger names in outdoor outfitting, and the catalog is a prelude to the hunting season.

 

Packed full of articles from the biggest outdoor brands and influencers, this catalog is always fun to write for because the personalities are big, and the stories are even bigger. I pitched these articles, did the interviews, and wrote the material.