MICAH RIECKER
creative | copywriter | logophile

Big Idea: It's not easy to talk to people about their health, especially when the conversation touches on serious health concerns. A rural healthcare provider, Divine Savior needed a voice and a direction to establish a digital presence with wit and humor.

These ads were just plain fun to make. Digital is a unique challenge in itself, made even more interesting by the rather touchy subject matter involved. We directly engaged three sore spots (Self-diagnosing with the internet and other technology, colonoscopy shame and men trying to "tough out" a hernia) while staying on brand and in tune with our targets.