MICAH RIECKER
creative | copywriter | logophile

Beaver Dam Community Hospital Rebrand
concepting | print | digital | radio

To show that they were rededicating themselves to serving their community with updated equipment and more staff, BDCH wanted to change their look. We developed a visual and written voice that focused on the community. We took that new voice and stretched it out over print, digital, direct mail and radio. I wrote and produced the radio spots and all headlines and copy for the campaign. The digital side alone generated 4,500 new visits to bdch.com in the first two months.

To listen to a radio spot, click the play buttons below.